Feb. 23, 2022
| Today's news and insights for marketing leaders
The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.
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To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2.
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Q&A
NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.
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Consumers are more selective about where, when and how to interact with brands on their mobile devices. Learn the answers in this global consumer report. .
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UPDATED
A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.
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Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.
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The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up.
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Deep Dive
Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant.
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To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook.
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Digiday
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Bloomberg
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Wall Street Journal
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AdAge
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Feb. 23, 2022 - Feb. 23, 2022
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March 11, 2022 - March 11, 2022
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