May 17, 2022
| Today's news and insights for marketing leaders
Deep Dive
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
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Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.
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While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.
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Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.
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The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips.
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The last few years have solidified qualities in Gen Z that have led to some successful marketing strategies, even as the demographic remains one of the most diverse and unconventional.
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