May 31, 2022
| Today's news and insights for marketing leaders
Deep Dive
Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.
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A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.
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With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.
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Deep Dive
In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world.
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The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.
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Brand inconsistencies occur when organizations have no single source of truth for their messaging and digital assets. Learn how marketers can implement a unified strategy in this playbook.
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