June 23, 2022
| Today's news and insights for marketing leaders
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
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Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.
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The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
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Understanding how conversions occur, how you get them and what ad campaigns generate them are all crucial to campaign success. Discover how marketers are delivering results with digital tools in
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The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.
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Marketing spend on data is surging as marketers increasingly experiment with cookie alternatives. Explore how brands are planning to navigate the data landscape after third-party cookie deprecation.
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