Aug. 11, 2022
| Today’s news and insights for marketing leaders
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
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The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.
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Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.
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If personalization is both possible and in demand, why are so many companies still struggling to get it right?
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The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.
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Deep Dive
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
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