Oct. 6, 2022
| Today’s news and insights for marketing leaders
A campaign debuting today puts the focus on customized orders and is part of a larger brand revitalization effort meant to combat sluggish sales.
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Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.
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A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies.
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“Never Lose Your Edge” highlights Black, Hispanic, LGBT and other minority communities and marks the brand’s largest audio investment to date.
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By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.
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More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers.
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