Nov. 8, 2022
| Today’s news and insights for marketing leaders
Deep Dive
Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.
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New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
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The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.
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Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.
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A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.
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The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions.
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New Insights on Video Measurement, FAST and Brand Growth
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