McCormick spices up the metaverse with Decentraland experience

Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable. 

Lord & Taylor is latest to set up retail media network

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

Zoom’s marketing team save 7,000+ hours on writing

Female CMOs are building some of fintech’s fastest-growing brands

They're "rapidly expanding financial services by ... creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.

Heineken tests attention-based metrics to track sponsorship success

Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

Nielsen-Owned Gracenote to Track Disability Representation on TV (EXCLUSIVE)

Sam Bankman-Fried lobbied for Taylor Swift deal as FTX bled cash and execs urged restraint

Ford CMO Suzy Deering abruptly departs