Jan. 13, 2023
| Today’s news and insights for marketing leaders
Marketing Dive will not publish a newsletter on Monday, Jan. 16, in recognition of Martin Luther King Jr. Day.
As you settle in for the holiday weekend, check out our Super Bowl ad tracker for updates on the big game's commercials. And stay tuned: Marketing Dive will return to your inbox on Tuesday, Jan. 17, with our predictions for the year ahead.
As always, thanks for reading.
Chris Kelly
Reporter, Marketing Dive
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The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.
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Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy.
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Players of three football-themed challenges on Fortnite will have the chance to win prizes and be featured on a popular Twitch stream.
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Tracker
Doritos revealed a tie-up with music star Jack Harlow and WeatherTech returns for its 10th straight year.
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Deep Dive
On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.
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Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.
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Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook.
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From Our Library
Playbook
Custom content for Tango Card
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Webinar - on demand
Custom content for Paytronix
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Trendline
Supported by Nuance Communications
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Infographic
Custom content for Waze
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Playbook
Custom content for Sinch
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What We’re Reading
Bloomberg
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Ad Age
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The Wall Street Journal
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