Feb. 13, 2023
| Today’s news and insights for marketing leaders
Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.
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Tracker
The details on every big game spot, from Tubi's interface takeover to The Farmer's Dog's emotional storyline.
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The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.
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Move, part of its Creations platform, doesn’t promote a flavor, such as cherry or vanilla, but rather a mood.
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The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.
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As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator.
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