Feb. 15, 2023
| Today’s news and insights for marketing leaders
The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”
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The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines.
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Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.
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A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers.
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A new tool, The Uncreative Agency, has already produced creative proposals for a number of marketers based on one-sentence briefs.
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Deep Dive
Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark.
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