75% of marketers expect to spend more on TikTok even as ban looms

As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

Why PepsiCo’s women’s soccer sponsorship is about more than signage

Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.

Third-party data remains key even as cookieless world approaches

A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

Sam’s Club bridges online and in-store data gap

Through the retailer’s new feature, advertisers can now gather real-time, first-party insights on members’ in-store purchases. 

[Webinar] How Marketers Can Take Advantage of an Economic Downturn

3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement

Sports Rights To Reach $67B By 2028, Helped By ‘Desperate’ Pay-TV Platforms

Inside GM’s zero-party data strategy that defies cookies to sell EVs

Tencent Returns to Revenue Growth With Digital-Ad Recovery