April 25, 2023
| Today’s news and insights for marketing leaders
Earnings
Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.
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Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.
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The Diageo-owned tequila brand is giving away $500,000 in vouchers via Instagram Stories and an Automated Tequila Machine pop-up.
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Vevo brought music videos back to the living room and now the world’s biggest artists are attracting more viewers than some of the most popular shows on TV.
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Earnings
Epsilon and Publicis Sapient, both acquisitions that were initially criticized, grew 10% and 11%, respectively, in the first quarter.
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Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.
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