May 10, 2023
| Today’s news and insights for marketing leaders
Q&A
Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.
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Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.
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The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise.
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Customers are unpredictable — but there are strategic ways to boost revenue, engagement & loyalty without having to guess. Learn a data-led approach to messaging that maximizes sales and ROI on marketing spend in
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The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.
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Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.
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Retail media is expected to be the fastest-growing marketing channel in 2023. Learn how major brands are tapping into retail media to maximize ROI on marketing spend in this Trendline.
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