May 11, 2023
| Today’s news and insights for marketing leaders
Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.
|
PepsiCo's Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation.
|
Earnings
The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.
|
Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales in
|
Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.
|
Q&A
Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.
|
Opinion
Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.
|
|
Retail media is expected to be the fastest-growing marketing channel in 2023. Learn how major brands are tapping into retail media to maximize ROI on marketing spend in this Trendline.
|
|
From Our Library
Trendline
Supported by LiveRamp
|
Trendline
Supported by Habu Inc
|
Playbook
Custom content for Ruby
|
Webinar - on demand
Custom content for LeapPoint and Adobe
|
View all resources
What We’re Reading
The Wall Street Journal
|
Ad Age
|
Hotel Dive
|
Upcoming Event
Company Announcements
Press releases from companies in your industry.
Press release from CallPage
|
Post a press release
Dive Into a Topic
|
