May 17, 2023
| Today’s news and insights for marketing leaders
A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season.
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The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit.
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“Bring the Aloha” showcases the new moniker Kona Big Wave and sees the brand lean into its Hawaiian heritage, including an association with surfing.
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Retailers have been experimenting with various store formats to stay competitive, with digital-first brands opening physical locations and Amazon backing away from some of its earlier store tests. Learn more in
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Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position.
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Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar.
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