June 7, 2023
| Today’s news and insights for marketing leaders
The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad.
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A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.
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The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify.
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Deep Dive
The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message.
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The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media.
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Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs and driving online sales in this webinar.
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