Aug. 11, 2023
| Today’s news and insights for marketing leaders
The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.
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Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.
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Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives.
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A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.
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