Aug. 21, 2023
| Today’s news and insights for marketing leaders
CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.
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Both organizations are looking to move past recent controversies, with Bud Light front and center in the new multiyear sponsorship deal.
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The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.
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For more than a decade, this brand grew organically, thanks to devotees, but insights and brand growth expertise brought it to the next level.
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Column
Timed to the Women’s World Cup, “Play Until They Can’t Look Away” celebrates a generation of players helping to bring full equality to the game.
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Today’s marketing landscape is dramatically different compared to the last few years. Explore how to adapt to major industry changes and take advantage of owned channels in this report.
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