Sept. 20, 2023
| Today’s news and insights for marketing leaders
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NOTE FROM THE EDITOR
It’s finally here: our upcoming holiday season preview is tomorrow, Thursday, Sept. 21. Reserve your spot at this free virtual event and join industry experts and journalists from several Industry Dive publications as they provide insights around a season that is sure to present unexpected twists and turns.
Attendees will learn from marketing experts how some of the biggest brands are balancing the right messaging with the best channels for investment to make sales shine this holiday season. Sessions featuring experts from the retail and supply chain industries will take deep dives into consumer sentiment, shopping trends and more.
We hope to see you tomorrow.
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The B&G Foods brand is doubling down on work with the viral internet sensation as it looks to differentiate from plant-based trend chasers.
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The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers.
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The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.
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Discover tools, ideas, and inspiration at the largest content marketing event on the planet – Content Marketing World, Sept 26-28, in Washington, D.C.
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As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.
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The viral brand says traits like accessibility and sustainability are desired in beverages from consumers across generations.
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Join Industry Dive’s expert team of journalists for their second annual holiday season preview, as they share trends that every leader needs to know.
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