Sept. 21, 2023
| Today’s news and insights for marketing leaders
A new advertising effort and overhaul of the Trefoil’s visual scheme are meant to herald a “new era” for the embattled sportswear brand.
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New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.
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The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.
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Outsourcing your content production doesn’t have to be complicated. learned from a decade of producing tens of thousands of pieces of content.
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The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.
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Join Industry Dive’s expert team of journalists for their second annual holiday season preview, as they share trends that every leader needs to know.
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