Nov. 7, 2023
| Today’s news and insights for marketing leaders
The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.
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“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”
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The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.
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How LexisNexis increased opportunity creation by 18% using account-based advertising.
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By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales.
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Opinion
In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca.
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Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how marketers can stand out in a sea of online competition in this playbook.
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