Nov. 28, 2023
| Today’s news and insights for marketing leaders
NOTE FROM THE EDITOR
As we enter the final weeks of the year, many of you are probably taking stock of what did and didn’t work in marketing. In 2023, the stumbles often created bigger reverberations than the successes, with controversy roiling brands like Bud Light and Target for months on end and actually denting sales.
My deep dive today examines the chilling effect this trend has had on the industry’s sense of purpose and tries to get to the root of why brands feel so vulnerable in the current environment — as well as what that portends for 2024.
But not all is doom and gloom: Be sure to check back tomorrow for our analysis of the best campaigns and branding plays that broke through the noise and created a splash with consumers in 2023. These bright spots, including Mattel’s “Barbie” blitz and a brand mascot’s birthday celebration, will offer key takeaways that could inform your planning around the new year.
Thank you for reading,
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Deep Dive
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
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The "Healthy Planet Productions” campaign reanimates popular spots with new messages about the company's progress around climate action.
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Part of the brand’s new creative direction, the mascot will be available as a snack for the winner of the college football game.
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Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how marketers can stand out in a sea of online competition in
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A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.
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Explore the key forces impacting how consumers are likely to behave at the end of 2023 and beyond, and learn how to use these to maximize revenue in this webinar.
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