Nov. 29 - 2023’s best marketing campaigns | Inside Walmart’s shoppable rom-com

Daily Dive

Nov. 29, 2023 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — IBM

A new paradigm for customer service

What if generative AI could help you make customer relationships stronger? It’s time to rethink customer service.

Deep Dive

How the best marketing campaigns of 2023 mastered pop culture nostalgia

Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.

How Walmart’s shoppable rom-com bridges holiday content, commerce

Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.

Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa

An experience offering “cheez-scented” massages and “mani/cheddiz” nail treatments is part of the Kellanova brand’s bets on college football.

Predict the Future of Marketing

What content marketing + demand gen trends, challenges, and adjustments do you foresee for 2024? Complete our brief survey. Get entered to win a $250 gift card. Predict the future.

Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.

Denny’s names Mindshare, Finn Partners new AORs

Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect.

Deep Dive

Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?

High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”

The Top CX Trends Impacting Your Brand

Explore the key forces impacting how consumers are likely to behave at the end of 2023 and beyond, and learn how to use these to maximize revenue in this webinar.

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