In 2023, marketers faced a preponderance of challenges: ongoing culture wars exploded, COVID-19 surged, global conflicts multiplied, Hollywood faced dual strikes and a general sense of uneasiness persisted despite seemingly rosy economic indicators.
The advertising industry navigated its own setbacks and success stories: a Super Bowl undermined by uneven stunts and measurement errors, executive shake-ups at tech platforms and major brands, a surging but unsteady retail media boom and changes to bedrock principles finally came into view.
Below, revisit the most significant news developments for marketers from this year. These stories show not just where the industry has been, but hint at what is in store for 2024.
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