Jan. 12, 2024
| Today’s news and insights for marketing leaders
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NOTE FROM THE EDITOR
Marketing Dive will not publish a newsletter on Monday, Jan. 15, in recognition of Martin Luther King Jr. Day. We'll be back in your inbox on Tuesday, Jan. 16.
As you settle in for the holiday weekend, check out our coverage of eight marketing trends expected for 2024, inclusive of key forecasts in areas like retail media, streaming TV, social commerce and artificial intelligence, or take a deep dive into the creator marketing trends expected to go viral.
As 2024 planning gets underway, join Marketing Dive on Feb. 28 from 2 to 3 p.m. ET for a virtual event: “The State of Generative AI in Marketing.” Industry experts will discuss pressing questions and high-profile use cases as generative AI looks to shift from the experimental to the everyday. You can get an early jump on registration at the link here.
As always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.
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Between the Olympics and presidential election, legacy media is expected to get a boost in 2024, per a report from S&P Global.
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Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.
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From boundary-pushing creativity to spellbinding storytelling, check out the brands who are redefining what it means to be best-in-class.
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The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment.
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Deep Dive
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
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The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
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Tracker
DoorDash and Paramount+ have both announced their plans to return to the big game.
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New Year, New Insights: 2024 eCommerce trends
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