Jan. 17, 2024
| Today’s news and insights for marketing leaders
The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.
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Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021.
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Tums Prop Bites allows consumers to place a free bet on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.
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Lead Gen vs. ABM. Learn why an account based strategy is a game-changer for your business growth.
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Tracker
Volkswagen is returning to the big game to celebrate the 75th anniversary of the brand coming to America and Pringles teased its celebrity guest.
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Deep Dive
Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.
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It’s been just over a year since ChatGPT shook up the business world. Learn how to break through the noise, with real-world examples of how generative AI is being put to use, in this virtual event.
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