Saucony outpaces doom scrolling with new running challenge

The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.

Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins

With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing.

‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.

CMOs gain business savvy and confidence of CEOs, survey finds

Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021.

Super Bowl LVIII: Tracking every ad

Kia will make its 15th Super Bowl appearance and Oreo revealed that Kris Jenner will star in its 30-second spot. 

Spotify Dominates Audio Streaming, but Where Are the Profits?

Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands

Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke

Condé Nast Is Folding Pitchfork Into GQ, With Layoffs