Feb. 5, 2024
| Today’s news and insights for marketing leaders
In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year.
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The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.
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The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.
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Dominate the top forecasted trends of 2024 with forward-looking tips from seasoned pros across AI, social media, and more.
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Column
The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that romance isn't dead.
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Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.
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Tracker
Doritos, BMW, Molson Coors, Pringles, Reese's, Skechers and T-Mobile revealed their ads and the He Gets Us campaign announced its return.
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The data already exists for marketers to create today’s most targeted campaigns, but companies are missing prime opportunities. Learn how to use data to create more effective marketing campaigns in this webinar.
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