Feb. 20, 2024
| Today’s news and insights for marketing leaders
The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024.
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The beverage, described as having a fruity flavor, is the 10th drink under Coke’s Creations platform.
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The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans.
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Tell your brand’s story. Secure prime ad placements. Generate qualified leads. Reach your marketing goals with Marketing Dive’s audience of over 605,500 subscribers.
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Starry is trying to capitalize on the hype of a Super Bowl ad and the NBA All-Star Game to gain market share.
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Column
Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.
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