Feb. 28, 2024
| Today’s news and insights for marketing leaders
The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.
|
The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.
|
A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.
|
For the first time in our lives, the upcoming presidential election could pit an incumbent against a former.
|
Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.
|
Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism.
|
|
Dominate the top forecasted trends of 2024 with forward-looking tips from seasoned pros across AI, social media, and more. Watch our webinar on demand.
|
|
From Our Library
Playbook
Custom content for Vericast
|
eBook
Custom content for Vibes
|
View all resources
What We’re Reading
The Wall Street Journal
|
Bloomberg
|
CNBC
|
Business Insider
|
Upcoming Events
Dive Into a Topic
|
