April 8, 2024
| Today’s news and insights for marketing leaders
Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.
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Deep Dive
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
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As an official partner of the fighting game, Chipotle will also make Tekken 8 the title game for the return of its Challenger Series esports competition.
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While digital advertising is surging, marketers shouldn’t overlook print advertising.
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An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments.
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Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.
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With retail-agnostic media platforms, brands can gain so much more valuable customer information beyond traditional ad buys and single-retailer media networks. Learn how in this infographic.
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From Our Library
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