May 22, 2024
| Today’s news and insights for marketing leaders
A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.
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At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.
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Q&A
The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.
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In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers while not running afoul of privacy concerns in
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Still expecting 1% organic growth for the year, the holding group last week launched a new global brand platform, “Innovating to Impact.”
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In this on-demand webinar, learn how healthcare organizations are boosting personalization efforts, increasing engagement and better connecting with customers.
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