Aug. 1, 2024
| Today’s news and insights for marketing leaders
Q&A
CMO Jeff Jenkins details the insights and strategy that drove “More Than Just Cute,” the apparel brand’s first work with agency Mischief.
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Earnings
For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.
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Longtime CMO Angela Zepeda will serve as chief creative officer as the automaker looks to engage consumers with more data-driven marketing.
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For loyalty programs to work, they need to offer the kinds of high-value perks & opportunities that make membership a must-have. Learn from the Director of CRM & Loyalty at Adore Me on how to frame the right strategy in
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CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.
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Join the webinar as our panelists shine a light on challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future.
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From Our Library
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Restaurant Dive
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