Sept. 27, 2024
| Today’s news and insights for marketing leaders
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
|
A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.
|
Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
|
Quick guide to the three key AI applications—generative, predictive and suggestive—including several examples of market research-related use cases for each.
|
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
|
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.
|
|
Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology.
|
|
From Our Library
Survey Report
Custom content for Mastercard
|
Infographic
Custom content for FedEx Office
|
View all resources
What We’re Reading
Digiday
|
Deadline
|
The Wall Street Journal
|
Upcoming Event
Company Announcements
Press releases from companies in your industry.
Press release from Gradient
|
Post a press release
Dive Into a Topic
|
