Oct. 22, 2024
| Today’s news and insights for marketing leaders
The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.
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The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”
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Q&A
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
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Over 50% of consumers are shifting to healthier foods. Explore key trends driving change in CPG and grocery in our annual report.
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Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
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Opinion
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.
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Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovate in signage in this infographic.
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