Nov. 8, 2024
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Data Analysis
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A review of first-time TV advertisers indicates the channel supports mid-funnel activity like consideration.
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12%
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The increase in website traffic observed for novice TV advertisers during the first month of a campaign.
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“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.
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Earnings
The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.
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Considered the ideal advertising trifecta of connection, audiences, and data, it’s no wonder why retail media is experiencing huge growth. Learn why more brands are choosing this advertising solution in
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UPDATED
As part of the ‘More Than Just Cute” campaign, the brand released holiday-themed ads that will run on YouTube, Instagram, Facebook and TikTok.
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The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app.
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Explore how brands like Old Navy, Levi's and Allbirds drive sentiment and innovation in their marketing strategies in this Trendline.
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From Our Library
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Infographic
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Bloomberg
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Restaurant Dive
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Adweek
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