Dec. 11, 2024
| Today’s news and insights for marketing leaders
The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations.
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Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap into growing fandoms.
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Exclusive
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
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Brands are increasingly focused on capturing the attention of Gen Z with their marketing efforts, a demographic rapidly gaining purchasing power. Explore strategies from brands like Target in
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Tracker
Pringles and Mountain Dew are set to return, while NerdWallet will make its big game debut with a 30-second spot handled by Deutsch.
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Deep Dive
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
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Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.
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The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.
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In this webinar, learn how brands can stand out from the competition by using real-time data to optimize campaigns, identify new targets, and react to competitive disruptions.
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