NOTE FROM THE EDITOR
The fact that 2024 felt like the most normal year in some time — despite global strife, a contentious U.S. presidential election, massive events like the Olympics and the continued rise of artificial intelligence (AI) — speaks volumes about the world marketers have faced since the pandemic.
Amid all that, the marketing industry navigated its own disruptions, including Google's pivot on cookie deprecation and continued antitrust pressure, the departures of trendsetting CMOs and a backlash against the use of generative AI in ads — to say nothing of the December surprise that was Omnicom's plans to acquire IPG.
Below, revisit the most significant news developments for marketers from this year. These stories show not just where the industry has been, but hint at what is in store for 2025.
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As always, thanks for reading.
