Feb. 5, 2025
| Today’s news and insights for marketing leaders
A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan.
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Earnings
A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.
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Exclusive
The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.
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Tracker
The He Gets Us campaign is back and Mountain Dew, GoDaddy, Totino’s Pizza Rolls and NerdWallet revealed their full commercials.
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