Feb. 6, 2025
| Today’s news and insights for marketing leaders
Deep Dive
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.
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The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far.
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Tracker
OpenAI will reportedly make its Super Bowl debut and Disney+, Google, DoorDash and Ram revealed their full commercials.
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Opinion
The real winners in big game advertising aren't crowned during the game, but they're revealed in the months that follow, said 5WPR’s Ronn Torossian.
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The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.
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Exclusive
The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.
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