Feb. 26, 2025
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NOTE FROM THE EDITOR
Don’t miss your chance: Be sure to join Marketing Dive today at 2 p.m. ET for our virtual event, Assessing AI’s Role in Marketing for 2025, to hear from a panel of industry experts as they discuss the latest intersection of marketing and generative AI.
The discussion will feature insights from numerous experts, including brand marketers, agency executives, strategists, analysts and more on the topic of generative AI and marketing. The event will be hosted by Marketing Dive and is free to attend.
Those interested in attending can register for the event using this link. Don’t forget, the event is completely free to attend — be sure to share the link with colleagues who may also be interested in attending.
As always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards.
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A Guinness World Record attempt that involves creating 20,000 pancakes is the first major marketing effort under new leadership.
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The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.
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Combining agency experience with in-house expertise for the best of both worlds.
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CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
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Q&A
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.
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Seize early opportunities. Ditch defunct approaches. Boldly go into 2025 with a content marketing strategy tuned to the latest expert forecasts.
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