March 20, 2025
| Today’s news and insights for marketing leaders
The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”
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The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.
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Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.
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In the constant race to land new logos, don’t neglect the opportunities within your customer base. Nurture revenue-generating partnerships with these tactics.
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Opinion
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
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The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.
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