JCPenney embraces social-first marketing with VaynerMedia hire; How TikTok’s new search ad format helps Eventbrite inspire eventgoers; How CMOs can get out of ‘no man’s land’ and on the same page as CEOs
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Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
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Retailers are rethinking marketing tactics amid evolving shopping behaviors and media consumption habits. Explore how the CMOs at J.Crew, Macy’s & Cracker Barrel build their strategies in this Trendline.
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