Feb. 3, 2021
| Today's news and insights for marketing leaders
While restrictions on trading volatile stocks infuriated users, the app has seen a surge in downloads and an infusion of cash since the controversy began.
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YouTube now reaches more 18- to 49-year-olds than all linear TV networks combined, while 70% of viewers bought a brand after seeing it on the platform, the company asserts.
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Advertising revenue surpassed subscription services for the first time and grew at a higher rate than any other segment amid a record quarter for the company.
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Find out what the consumer world can expect in 2021 and what that means for brands.
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As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
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The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns.
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Opinion
In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes.
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UPDATED
Major brands Uber Eats and Jimmy John's and upstarts including Robinhood and DTC company Dr. Squatch join the growing list of big game debuts.
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