May 3, 2021
| Today's news and insights for marketing leaders
Note from the editor
This afternoon, Marketing Dive is launching a weekly newsletter covering the agency space.
The Agencies weekly arrives as changes across a number of fronts put significant pressure on agencies — whether traditional, in-house or specialty — to evolve while new business models continue to emerge. To help you navigate these changes, our weekly newsletter will bring you in-depth reporting and insights that spotlight the agency of the future as it starts to crystallize.
Topics you can expect to see covered include the technologies disrupting how agencies work, key partnerships and acquisitions, as well as challenges created by cultural shifts and demands to increase efficiency.
Subscribe here to ensure you receive the weekly dispatch's first issue later today.
Know someone who might be interested in getting the newsletter? Share this link to get them signed up: https://marketingdive.com/signup/agencies/?signup_referred_by=60091a9be19a9279a2247d3d.
Have feedback? We'd love to hear from you.
Chantal Tode
Lead Editor, Marketing Dive
Email
Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads.
|
Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.
|
The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine."
|
Transformation is not simply cobbling together a group of products, it should begin with an in-depth look at your users after which you develop your functionality roadmap.
|
UPDATED
The SEC has reportedly opened an inquiry into Volkswagen of America to investigate how the company's share price was affected by the stunt.
|
Warner Bros. again tapped agency Movers + Shakers to develop a viral campaign that blends the right mix of creative elements with an understanding of the app's user base.
|
Opinion
The upfronts need to adapt to help marketers stay relevant as consumers' idea of TV remains fluid, writes TVSquared President Jo Kinsella.
|
From Our Library
Webinar - on demand
Kobie
|
View all resources
What We're Reading
TechCrunch
|
AdExchanger
|
Grocery Dive
|
Dive Into a Topic
|
