June 15, 2021
| Today's news and insights for marketing leaders
Fewer than one in five consumers believe ads are representative of society at large, per research the marketer commissioned from Kantar.
|
CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.
|
Months after its "Voltswagen" prank, the car brand is catering to Pinterest's carbon-conscious consumers in an effort to promote its first all-electric vehicle.
|
Digital marketing performance reporting is the most important thing an agency can do to prove effectiveness and show that marketing is a worthy investment.
|
The executive was reportedly frustrated by Facebook's controversies and being passed over for a new chief business officer role.
|
GroupM-owned Essence dished on how Vertex AI enables greater agility and replicability for well-performing models.
|
Opinion
The industry is at a crossroads as less data about consumers could equate with even less effective ads, writes EarBuds' Chris Gannett.
|
From Our Library
Webinar - on demand
FedEx
|
View all resources
What We're Reading
Ad Age
|
Deadline
|
The Wall Street Journal
|
Media Post
|
Upcoming Events
May 15, 2021 - May 15, 2021
| Webinar 2pm ET
|
June 16, 2021 - June 16, 2021
| Webinar 2pm ET
|
June 17, 2021 - June 17, 2021
| Webinar 2pm ET
|
June 23, 2021 - June 23, 2021
| Webinar 2pm ET
|
Dive Into a Topic
|