June 18, 2021
| Today's news and insights for marketing leaders
Gold-dipped "Ne.l.f.Ts" will be sold via the Bitski platform and in partnership with Aerial, which tracks emissions for the digital format.
|
The brand's angels are being replaced with a group of influential women who will help shape its merchandising and messaging. Will the turnabout work?
|
Column
"Dare to Love" is powered by creative storytelling through the voices of artists and influencers, touching on self-love, family love and love of purpose.
|
Explore how the pandemic has impacted communication, the role content plays in digital conversations and the messaging behaviors of different people across different platforms.
|
The move comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.
|
Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters.
|
From Our Library
Webinar - on demand
FedEx
|
Webinar - on demand
Heady
|
View all resources
What We're Reading
Retail Dive
|
Grocery Dive
|
The Wall Street Journal
|
Ad Age
|
CNBC
|
Upcoming Events
June 23, 2021 - June 23, 2021
| Webinar 2pm ET
|
June 23, 2021 - June 23, 2021
| Webinar 2pm ET
|
July 14, 2021 - July 14, 2021
| Webinar 2pm ET
|
Dive Into a Topic
|