Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on; How Bush's plans to keep people interested in beans beyond the pandemic; Ad-Lib.io expands automation's role in delivering relevant digital creative at scale; How Sweetgreen's in-house agency helps deliver healthy messages
Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy.
Read the report.
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Marriott is debuting the largest global campaign in its 90-year history, suggesting how the category is putting forward digital and mobile tactics to capture pent-up pandemic demand.
In 2021, the majority of CMOs are relying on existing customers for growth and tried and tested strategies. But there's a way to balance risk with new market growth strategies and improve translation performance, efficiency and cost.
With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers.
Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy.
Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization well, writes Gartner's Noah Elkin.
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Chantal Tode
