June 30, 2021
| Today's news and insights for marketing leaders
The experiment was run in a market where users are particularly hard to reach via traditional targeting methods due to strict adherence to privacy laws.
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More people now say last summer's protests influenced which brands they support, but diversity-related tactics are resonating less, an Engine Insights survey found.
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The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said.
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The people, processes and technologies you need to make a successful digital transformation.
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Deep Dive
Growing multiple brands under one umbrella allows companies to more effectively and efficiently scale them by providing resources and knowledge.
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Opinion
If you want to reach into people's brains, hearts and pocketbooks in 2021, you must have a strong, well-designed audio presence, writes music producer Lucas Murray.
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